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Lexus is gearing up for a big showing at SEMA. In addition to bringing four tuned IS Fs, including one from our friends at 0-60 magazine and another from Fox Marketing/Artisan Performance, long-time Toyota collaborator, Five Axis, will be debuting a heavily reworked GS 460 in Vegas.

Also on hand will be IS Fs from Import Tuner/Tein and MotorworldHype, along with an ICON-designed LX 570 sporting serious off-road upgrades, an IS 350 kitted out with F-Sport accessories and a prototype body kit, plus the 2009 IS F with a handful of upgrades and a new interior color.

PRESS RELEASE
Lexus Brings New Project Cars and Energy to the 2008 SEMA Show

Torrance, CA, October 16, 2008 - Lexus is taking its performance message to the Specialty Equipment Market Association (SEMA) Show for its second official appearance this fall with a bevy of new project cars and multiple ways to sample its IS F high-performance sedan and F-Sport products. Headlining the project cars will be a fresh take on the Lexus GS 460 by Five Axis.

"The introduction of the IS F last year was our first opportunity to stimulate major interest from the performance community," said Brian Bolain, Lexus national engagement marketing manager. "We followed up with the F-Sport line of performance accessories for the IS 250/350 and judging by the market's overall response, there was clearly some pent-up demand."

A good barometer of that response lives in the array of project cars that will be on display in the Lexus space which, like last year, is situated next to the Motor Trend proving ground between the Central and South halls.

Projects On Display

Riding a wave of momentum from its Project IS F car introduced at SEMA last year, Five Axis has turned its attention to the Lexus GS 460. Project GS will debut inside the Lexus SEMA booth on Tuesday, November 4 and designer Troy Sumitomo will be on hand to talk about his latest creation.

Project IS F also returns to SEMA with a newly (and heavily) modified V8 engine filling its engine bay. Now bored and stroked to 5.75 liters, the car was a major hit at SEMA last year and has been bulking up on horsepower and torque ever since.

Four unique IS F project cars created by these independent builders will be on display at the Lexus space:

• Fox Marketing/Artisan Performance
• Import Tuner Magazine/TEIN Suspension
• 0-60 Magazine
• MotorworldHype

• IS 350 equipped with F-Sport accessories and concept body kit
• F-Sport accessories on display with information
• 2009 IS F with the latest factory updates including a new interior color and other detail changes