September 2008: Nobody Wins Edition
We're not waiting for Suzuki to reveal its September 2008 sales results any longer, as it is highly unlikely that the little Japanese brand will arise as the only brand/automaker to post positive numbers this month. Take a good look below, as it's the first time since we started publishing sales data back in mid-2006 that every single brand and automaker is in the red. It doesn't matter how you slice it, whether you look at the change in volume from Sept. 2007 to Sept. 2008 or if you consider the change in the Daily Sales Rate. Everyone is down.
For the record, we suppose Audi is this month's Biggest Winner with a sales drop of just 5.4%, while HUMMER is again our Biggest Loser with a 54.8% fall in sales. You can peruse the rest of the carnage below for yourself.
| BY THE NUMBERS - September 2008 | ||||||
|---|---|---|---|---|---|---|
| Brand | Vol. % Change | Total Sales 9/08 | Total Sales 9/07 | DSR % Change | Daily Avg. 9/08 | Daily Avg. 9/07 |
| Acura | -30.4% | 9,997 | 14,369 | -27.5% | 417 | 515 |
| Audi | -5.4% | 7,584 | 8,020 | -1.5% | 316 | 321 |
| BMW | -29.5% | 14,744 | 20,901 | -26.5% | 614 | 836 |
| Buick | -20.5% | 14,121 | 17,754 | -17.1% | 588 | 710 |
| Cadillac | -39.1% | 12,432 | 20,398 | -36.5 | 518 | 816 |
| Chevrolet | -11.2% | 172,803 | 194,637 | -7.5% | 7,200 | 7,785 |
| Chrysler | -39.6% | 23,346 | 38,668 | -37.1% | 973 | 1,547 |
| Dodge | -25.2% | 62,572 | 83,671 | -22.1% | 2,607 | 3,347 |
| Ford | -33.8% | 102,685 | 155,037 | -31% | 4,279 | 6,201 |
| GMC | -12.8% | 39,029 | 44,754 | -9.2% | 1,626 | 1,790 |
| Honda | -23.2% | 86,629 | 112,831 | -20% | 3,610 | 4,513 |
| HUMMER | -54.8% | 2,298 | 5,080 | -52.9% | 96 | 203 |
| Hyundai | -25.4% | 24,765 | 33,214 | -22.3% | 1,032 | 1,329 |
| Infiniti | -24.1% | 7,779 | 10,250 | -20.9% | 324 | 410 |
| Jeep | -42.8% | 21,431 | 37,460 | -40.4% | 893 | 1,498 |
| Kia | -27.8% | 17,383 | 24,087 | -24.8% | 724 | 963 |
| Lexus | -36.1% | 16,045 | 25,113 | -33.4 | 669 | 1,005 |
| Lincoln | -22.5% | 7,571 | 9,764 | -19.2% | 315 | 391 |
| Mazda | -35.6% | 16,169 | 25,098 | -32.9% | 674 | 1,004 |
| Mercedes-Benz | -16.4% | 18,779 | 22,459 | -12.9% | 782 | 898 |
| Mercury | -43.2% | 6,478 | 11,403 | -40.1% | 270 | 456 |
| MINI | -6.7% | 3,762 | 4,031 | -2.8% | 157 | 161 |
| Mitsubishi | -39% | 7,378 | 12,102 | -36.5% | 307 | 484 |
| Nissan | -38.4% | 51,786 | 84,019 | -35.8% | 2,158 | 3,361 |
| Pontiac | -26.7% | 23,324 | 31,817 | -23.6% | 972 | 1,273 |
| Porsche | -44.8% | 1,458 | 2,641 | -42.5% | 61 | 106 |
| Saab | -27.2% | 1,765 | 2,424 | -24.2% | 74 | 97 |
| Saturn | -10.8% | 18,528 | 20,776 | -7.1% | 772 | 831 |
| Subaru | -11.9% | 14,491 | 16,457 | -8.3% | 604 | 658 |
| Suzuki | N/A | |||||
| Toyota | -31.8% | 128,215 | 187,929 | -28.9% | 5,342 | 7,517 |
| Volkswagen | -9.4% | 17,109 | 18,891 | -5.7% | 713 | 756 |
| Volvo | -51.8% | 4,054 | 8,408 | -49.8% | 169 | 336 |
| COMPANIES | ||||||
| BMW Group | -25.8% | 18,506 | 24,932 | -22.7% | 771 | 997 |
| Chrysler LLC | -32.8% | 107,349 | 159,799 | -30% | 4,473 | 6,392 |
| FoMoCo | -34.6% | 120,788 | 184,612 | -31.8% | 5,033 | 7,384 |
| General Motors | -15.8% | 284,300 | 337,640 | -12.3% | 11,846 | 13,506 |
| Honda America | -24% | 96,626 | 127,200 | -20.9% | 4,026 | 5,088 |
| Nissan NA | -36.8% | 59,565 | 94,269 | -34.2% | 2,482 | 3,771 |
| Toyota Mo Co | -32.3% | 144,260 | 213,042 | -29.5% | 6,011 | 8,522 |
