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We saw Toyota's iQ city car debut in Geneva last year, and now little Ikey has its own TV spot. Granted, there's precious little of the actual car shown until the last few seconds of the commercial, but this is advertising, after all. The spot is high-concept, with no boilerplate screaming about powertrains or showing the car oversteering across the screen, but you can tell that the car looks like a Scion xD that's been treated to a cut-n-shut for a length under three meters. Pronounce it "ick" if you like, but when your competition is the Smart, it's hard not to look, uh, smarter.