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The Frankfurt Motor Show is fast approaching, but rather than hit the brakes as they would for an approaching corner, Ferrari is pulling out all the stops. In gearing up to unveil their new 458 Italia at the show next month, Ferrari is giving us a little more each week. We've already seen the first batch of shots, downloaded the ringtone and heard the company's brand and technical directors talk about the car; now Maranello has released an additional video of Paolo Pininfarina of the eponymous design studio talk about the car's styling, and with it released a new batch of interior, motion and studio shots.

Always eager to adopt lessons learned on the grand prix circuit into its road cars, Ferrari has further centralized the controls onto the Italia's steering wheel. What we'd usually find on column-mounted control stocks has apparently all been moved to the steering wheel's fascia, including the turn indicators, headlamps and windscreen wipers – in addition to the chassis setting switch and ignition button, while redundant stereo controls move to the back of the wheel ahead of the even larger shift paddles.

There's also a new Vehicle Dynamic Assistance system to monitor operating temperatures and tolerances of the engine, gearbox, brakes and tires and alerts the driver to whether the car is warming up, overheated or ready to go. Check out the images in the gallery below and read all about it in the press release after the jump – which is where you'll also find the video interview. Oh, and don't forget to stay tuned for the next segment, as Ferrari says it will include an interview with Michael Schumacher!

[Source: Ferrari]



PRESS RELEASE:

More news on the Ferrari 458 Italia on www.ferrari.com: new photos and interview now on the site in the run-up to the Frankfurt Show

Maranello, 27 August 2009 – In the run-up to the official unveiling of the Ferrari 458 Italia at the Frankfurt Motor Show on the 15th of September, enthusiasts can find out more about the car on www.ferrari.com. There they will find the first photographs of the 458 Italia's interior and of the steering wheel and instrument binnacle which represent a significant step forward in the concept of the ergonomic interface between driver and car.

In fact the main commands are now grouped on the steering wheel, the secondary commands are handily set in two satellite pods either side of the dash and there are now comprehensive instrument displays on the panel ahead of the driver. These solutions represent an important safety aspect, enabling the driver to concentrate fully on driving. Similarly this layout ensures maximum control of the car in highperformance driving, an uncompromising approach that derives directly from Ferrari's F1 experience.

Working closely with the Ferrari Styling Centre, the engineers have thus reinterpreted the positioning of the major commands to provide a truly driver-oriented cockpit. All steering-column mounted stalks have been eliminated, with the indicators, full beam, flash and windscreen wiper functions now being activated by buttons on the steering wheel boss. The button to select the shock absorber setting is now positioned next to the 'Engine start' button where it falls readily to hand. Behind the wheel are a number of secondary functions, such as the stereo, while the gearbox paddles are now longer making shifts even easier from any steering angle.

The right-hand satellite pod on the dash incorporates controls for the infotainment, the Bluetooth connection, sat-nav, digital speedo and rear parking camera. Clustered on the left-hand satellite pod instead are the optional cruise control, buttons for choosing the video setting of the left-hand dash TFT screen and the on-board computer interface. The latter controls the trip computer, the Vehicle Dynamic Assistance and the display of the car's set-up.

The Vehicle Dynamic Assistance monitors the operating parameters of the most important areas of the car - engine/gearbox, tyres and brakes. The VDA is enabled in the following manettino settings – Race, CT off and CST off – and provides visual confirmation of the status of each component based on an algorithm from parameters reading lateral and longitudinal acceleration, revs and speed. This enables the driver to assess the ideal operating conditions for the car. There are three status settings: WARM-UP (operating temperature too low), GO (ideal operating conditions) and OVER (one or more components are no longer at their optimum level and need cooling).

Along with the photos now on-line, the Ferrari site also includes an exclusive videointerview with Paolo Pininfarina, Chairman of Pininfarina S.p.A., who provides indepth insight into the 458 Italia's design philosophy and exterior styling. The next release on www.ferrari.com will include an analysis of the car's performance characteristics with an interview with seven-times F1 World Champion Michael Schumacher.